Besides the cheese, which makes up the bulk of the dessert, there are many ways to change cheesecakes up. It was called Philadelphia Brand Cream Cheese. If you're looking for a change from your run-of-the-mill mac 'n cheese recipe, this is it! Cream cheese was invented in 1872 in New York and first sold in the USA in the year 1880. NY Style cheesecake often has a sponge cake crust. I ran out of crackers one night and decided to substitute graham cracker crumbs instead for the crispy topping--and it did … I’m a sucker for, and die-hard fan of, graham cracker … Two of the more "traditional" cheeses used for many European style cheesecakes is ricotta or cottage cheese… In 1928 Kraft bought the company.